col·or·way ˈkələrˌwā/ noun
I was stopped in my photography tracks when cataloging some of the gorgeous exhibits in the annuals department of Homestead Gardens, Davidsonville. Oh yes, colors-brilliant, subtle, jewel tones…the joys of my life! Click, click went my camera and then I had to breath in each color and assess what felt right for the day. Which color did I want to be surrounded by for the moment? Or forever? You see, some of us must have color in their lives, be it in clothing, natural surroundings, interior rooms and for me, even in the food I eat. For some folks, color may not ring a bell or they may not be aware if it does. It is important, however.
I sourced the creator of the color exhibit, Kerry Kelly, and asked how the clever displays came to be. She told me that she had attended a conference where color was studied. Kerry translated that to the striking displays around the annuals. Let it be known that the colorways could very well be found for the holiday season; maybe with a few poinsettias leading the way. Check back in and decide which color will light up your home for the holidays.
The Importance of Color-Color Matters
Yes, there is even a website named “Color Matters” which tells that color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure, excite or suppress your appetite. When used in the right ways, color can even save on energy consumption.
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Source: CCICOLOR – Institute for Color Research
More from Color Matters: If a picture is worth a thousand words, a picture with natural colors may be worth a million, memory-wise. Psychologists have documented that “living color” does more than appeal to the senses. It also boosts memory for scenes in the natural world.
By hanging an extra “tag” of data on visual scenes, color helps us to process and store images more efficiently than colorless (black and white) scenes, and as a result to remember them better, too.